E-commerce SEO Boost: 150% Organic Traffic Growth in 3 Months

Executive Summary

I helped an e-commerce brand improve its visibility, boost organic traffic by 150%, and increase sales using strategic on-page, technical, and content-driven SEO in just three months.

Client Overview

  • Client Type: Mid-sized fashion e-commerce store
  • Platform: Shopify
  • Target Audience: Women (ages 18–35)
  • Location: United States

Problem / Challenges

  • Low organic traffic (mostly from paid ads)
  • Poor keyword rankings (no top 10 placements)
  • Duplicate product content
  • No blog or content strategy
  • Slow page load speed
  • Weak mobile usability

Goals

  • Increase organic traffic
  • Rank for high-volume product keywords
  • Improve Core Web Vitals (especially mobile)
  • Reduce bounce rate and increase time on page
  • Boost conversion rate from organic visits

SEO Strategy

  1. Website Audit
    • Fixed broken links, missing alt tags, and duplicate content
    • Improved product schema markup
  2. Keyword Research
    • Targeted long-tail product keywords
    • Focused on commercial intent phrases like "buy summer dresses online"
  3. On-Page Optimization
    • Optimized meta titles, descriptions, and product descriptions
    • Used internal linking between product and category pages
    • Created SEO-friendly URLs (e.g., /summer-dresses instead of /product123)
  4. Technical SEO Fixes
    • Improved site speed with image compression and lazy loading
    • Fixed mobile usability issues
    • Enabled browser caching and minified scripts
  5. Content Marketing
    • Created a blog section: “Style Tips & Trends”
    • Posted 2 blogs/week targeting informational keywords
  6. Link Building
    • Earned backlinks through guest posts and influencer collaborations
    • Used HARO to get featured on relevant fashion blogs

Results After 3 Months

Metric Before After 3 Months Improvement
Organic Traffic 2,000/month 5,000+/month +150%
Keywords in Top 10 12 56 +366%
Bounce Rate 71% 52% ↓ 19%
Page Load Time (Mobile) 5.2 sec 2.3 sec Faster
Sales from Organic $600/month $2,000+/month +230%

Case Study Documents

SEO Strategy Report

Detailed 45-page analysis

PDF • 2.8MB

Keyword Research

Full spreadsheet data

Excel • 1.5MB

Client Testimonial

“After working with Tanvir, our online store started getting real traffic without spending on ads. His SEO plan not only brought us more visitors but also increased our sales. Highly recommended!” — CEO, Fashion Brand

Tools Used

  • Google Search Console
  • Google Analytics
  • Ahrefs / Ubersuggest
  • Screaming Frog
  • Shopify SEO plugins

Key Takeaways

  • SEO isn’t just about ranking—it's about conversions
  • A well-structured site with optimized content and speed wins in the long term
  • Consistent blogging helped build authority in the niche

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